The beauty industry continues to evolve, with innovative formulas, sustainability efforts, and trend-setting products shaping the makeup landscape in 2025. Whether you’re a makeup enthusiast or looking for your next go-to brand, this year’s top makeup brands combine quality, creativity, and inclusivity. Here’s a look at the top 10 makeup brands of 2025 that are redefining beauty standards.
1. Fenty Beauty
Fenty Beauty continues to dominate the industry with its extensive shade range, inclusive product offerings, and cutting-edge formulas. In 2025, the brand is making waves with its new skin-enhancing foundations and multi-use blush sticks, designed for effortless, natural glam.
2. Pat McGrath Labs
Known for its luxurious packaging and high-performance formulas, Pat McGrath Labs remains a go-to for makeup lovers. The Mothership Eyeshadow Palettes and Satin Luxe Lipsticks have been fan favorites, while the brand’s new skin-blurring complexion products are a must-have in 2025.
3. Charlotte Tilbury
Charlotte Tilbury is synonymous with glowing, red-carpet-ready skin. This year, the Airbrush Flawless Complexion Set and Velvet Glow Liquid Highlighters are taking the beauty world by storm, providing a radiant, filter-like finish.
4. Rare Beauty
Selena Gomez’s Rare Beauty continues to thrive, focusing on natural beauty and self-expression. The Soft Pinch Liquid Blush remains a best-seller, while their newly launched Weightless Full-Coverage Concealer is gaining popularity for its breathable, skin-like finish.
5. Huda Beauty
Huda Beauty keeps innovating with ultra-pigmented eyeshadows and high-coverage complexion products. In 2025, their Vegan Matte Lip Creams and Hyper-Blend Eyeshadow Palettes are must-haves, bringing bold, long-lasting color to every makeup look.
6. Dior Beauty
Dior’s timeless elegance is reflected in its Forever Glow Foundations and Rouge Dior Hydrating Lipsticks. This year, they are pushing the boundaries with skincare-infused makeup, ensuring beauty products that nourish while enhancing.
7. Natasha Denona
For professional-grade eyeshadows and radiant skin products, Natasha Denona remains a leader in the industry. The Chromatic Glow Duos and Micro-Blurring Powders are trending in 2025, perfecting the art of luminous yet flawless skin.
8. Kosas
Clean beauty continues to rise, and Kosas leads the movement with skin-loving, breathable formulas. Their Super Skin Serum Foundation and Cloud Set Setting Powder are skincare-meets-makeup hybrids, giving a natural, healthy glow.
9. NARS
NARS continues to be a cult-favorite with their iconic Orgasm Blush and Sheer Glow Foundation. In 2025, their Velvet Matte Balm Stains and Luminous Skin Tint are standout products for those seeking a lightweight, effortless glam.
10. Makeup by Mario
Celebrity makeup artist Mario Dedivanovic’s brand is now a staple in pro and everyday makeup collections. His Ethereal Eyes Palettes and Sculpting Cream Contours remain top picks, while his latest Luminous Tint Foundations redefine natural radiance.
